Le Saint Marcel
The digital home of a Parisian brasserie: a premium editorial experience, online menu and integrated reservation via TheFork.
01 — Overview
Le Saint Marcel is a French brasserie in Paris's 13th arrondissement. We designed and built the restaurant's digital platform: a premium showcase with a carefully crafted identity, presenting the house experience, kitchen signatures, the full menu, private and professional events — with online booking integrated through TheFork and verified links to published reviews (TheFork, TripAdvisor).
02 — The Challenge
The restaurant had no web presence worthy of its address: no showcase, no way to feature the menu or events, and reservations handled only by a third-party module with zero brand context. The goal was a warm, elegant digital experience faithful to the atmosphere of the brasserie — while staying fast and conversion-oriented.
03 — The Solution
We built a cinematic editorial experience around real photography of the restaurant: scroll-driven storytelling, refined typography, dedicated sections for signatures, the detailed menu, events and the house's daily life on Instagram. TheFork booking is woven naturally into the journey, backed by social proof from the restaurant's public platforms.
04 — Product Experience
05 — Engineering
A Next.js application with static rendering for near-instant loads, optimized WebP imagery, a bespoke typography and design system, integration of the TheFork reservation module and deep links to TheFork and TripAdvisor.
06 — Outcome
A complete, living digital presence: the restaurant now has a premium showcase presenting its cuisine, terrace and events — with instant online reservation.
- Premium showcase & digital identity
- Interactive menu & signatures
- Private and professional events
- TheFork reservation integration
Engineering complexity
- Art direction faithful to the brasserie experience
- Frictionless integrated booking journey
- Performance and media optimization (WebP, static rendering)
07 — Explore
This platform is deployed and publicly accessible.
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